{"id":2585,"date":"2023-11-08T08:55:02","date_gmt":"2023-11-08T08:55:02","guid":{"rendered":"https:\/\/fjordred.be\/movenpick-hotels-resorts\/"},"modified":"2024-01-23T09:49:56","modified_gmt":"2024-01-23T09:49:56","slug":"movenpick-hotels-resorts","status":"publish","type":"post","link":"https:\/\/fjordred.be\/fr\/movenpick-hotels-resorts\/","title":{"rendered":"M\u00f6venpick Hotels & Resorts"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

Introduction<\/h2>\n

M\u00f6venpick Hotels & Resorts<\/strong> est l’un des op\u00e9rateurs d’h\u00f4tels de luxe les plus renomm\u00e9s au monde. Depuis sa cr\u00e9ation en 1973, l’entreprise a largement \u00e9tendu sa pr\u00e9sence internationale. Elle g\u00e8re aujourd’hui plus de 20 000 chambres dans plus de 82 h\u00f4tels en Afrique, en Asie, en Europe et au Moyen-Orient, dans 24 pays diff\u00e9rents.<\/p>\n

Avec des projets ambitieux visant \u00e0 \u00e9tendre sa pr\u00e9sence sur ces continents et \u00e0 exploiter 125 \u00e9tablissements, M\u00f6venpick entend pouvoir rivaliser avec les plus grands \u00e0 l’avenir. Depuis septembre 2018, elle fait partie du leader europ\u00e9en Accor <\/a>qui compte plus de 4 500 h\u00f4tels dans 100 pays \u00e0 travers le monde. Ensemble, ils repr\u00e9sentent un chiffre d’affaires annuel de plus d’un milliard d’euros.<\/p>\n

Les 16 000 employ\u00e9s form\u00e9s professionnellement dans le monde entier d\u00e9fendent en permanence les valeurs suisses traditionnelles de M\u00f6venpick et veillent \u00e0 ce que les 7,5 millions d’h\u00f4tes qui s\u00e9journent chez nous chaque ann\u00e9e re\u00e7oivent toujours les meilleurs soins.<\/p>\n

L’histoire<\/h2>\n

M\u00f6venpick<\/a> a \u00e9t\u00e9 fond\u00e9 par le Suisse Ueli Prager \u00e0 Zurich en 1947. Cependant, la premi\u00e8re entreprise que Prager a ouverte n’\u00e9tait pas un h\u00f4tel, mais un restaurant appel\u00e9 M\u00f6venpick. Alors que Prager \u00e9tait dans un restaurant \u00e0 Zurich en train de r\u00e9fl\u00e9chir \u00e0 un nom pour son unique restaurant, une mouette a soudainement arrach\u00e9 un morceau de nourriture au milieu de son vol. Cette sc\u00e8ne a fascin\u00e9 Prager, dont la langue maternelle est l’allemand, et l’a incit\u00e9 \u00e0 donner \u00e0 la sc\u00e8ne le nom de \u00ab\u00a0m\u00f6we pick\u00a0\u00bb, en r\u00e9f\u00e9rence au coup de bec de la mouette.<\/p>\n

 <\/p>\n

\"L'histoire

Premier restaurant M\u00f6venpick \u00e0 Zurich<\/p><\/div>\n

 <\/p>\n

En 1973, les premiers h\u00f4tels ont ouvert leurs portes sous le nom de M\u00f6venpick. Ueli Prager a ouvert l’h\u00f4tel avec la r\u00e9flexion innovante suivante :<\/p>\n

\u00ab\u00a0Die Vision eines idealHotel der weder von Saison, Wetter abh\u00e4ngig sein sollte\u00a0\u00bb (La vision d’un h\u00f4tel id\u00e9al qui ne doit d\u00e9pendre ni de la saison, ni des conditions m\u00e9t\u00e9orologiques). – La vision d’un h\u00f4tel id\u00e9al qui ne devrait d\u00e9pendre ni de la saison ni des conditions m\u00e9t\u00e9orologiques. Interpr\u00e9tation libre : un h\u00f4tel id\u00e9al ne d\u00e9pend pas de facteurs externes, mais doit \u00eatre une exp\u00e9rience en soi. Prager a donc \u00e9t\u00e9 l’un des premiers \u00e0 cr\u00e9er des stations baln\u00e9aires dans le monde entier. Un mod\u00e8le aujourd’hui mondialement connu. Le premier h\u00f4tel hors d’Europe a \u00e9t\u00e9 construit en \u00c9gypte, \u00e0 c\u00f4t\u00e9 des pyramides de Gizeh, \u00e0 l’invitation du ministre du tourisme. \u00c0 l’\u00e9poque, Prager a \u00e9t\u00e9 le tout premier \u00e0 tester le concept des contrats de gestion h\u00f4teli\u00e8re. Ce fut un immense succ\u00e8s qui lui a permis de d\u00e9velopper M\u00f6venpick \u00e0 l’\u00e9chelle mondiale.<\/p>\n

Au cours des 25 ann\u00e9es suivantes, de nombreux h\u00f4tels dans le monde entier ont suivi. La cha\u00eene h\u00f4teli\u00e8re a remport\u00e9 plusieurs prix internationaux qui ont perp\u00e9tu\u00e9 le succ\u00e8s de l’id\u00e9ologie de Prager. En 2014, par exemple, la cha\u00eene a re\u00e7u le prix de la meilleure cha\u00eene h\u00f4teli\u00e8re de l’ann\u00e9e d\u00e9cern\u00e9 par les Swiss Travel Awards. En 2017, ils ont re\u00e7u le prix du leader mondial en mati\u00e8re de durabilit\u00e9 et ont \u00e9t\u00e9 \u00e9lus leaders des h\u00f4tels cinq \u00e9toiles au Moyen-Orient par Forbes.<\/p>\n

Aujourd’hui, gr\u00e2ce \u00e0 son nouveau partenariat avec Accor, M\u00f6venpick souhaite plus que jamais se d\u00e9velopper dans les plus beaux endroits d’Asie, d’Afrique, d’Europe et du Moyen-Orient. L’objectif d’exploiter 125 propri\u00e9t\u00e9s dans le monde d’ici 2020 se rapproche chaque jour un peu plus.<\/p>\n

\u200dPositionsur le march\u00e9<\/strong><\/h2>\n

\u200d<\/p>\n

M\u00f6venpick Hotels & Resorts g\u00e8re un portefeuille d’h\u00f4tels et de centres de vill\u00e9giature de luxe situ\u00e9s dans des endroits strat\u00e9giques sur quatre continents. La durabilit\u00e9 est une valeur fondamentale de l’entreprise et chaque propri\u00e9t\u00e9 est g\u00e9r\u00e9e dans le respect et la sensibilit\u00e9 de l’environnement local et de la communaut\u00e9.<\/p>\n

La diff\u00e9rence unique de M\u00f6venpick r\u00e9side dans la promesse de la marque \u00ab\u00a0nous cr\u00e9ons des moments\u00a0\u00bb, reconnaissant que les petits gestes, l’attention port\u00e9e aux d\u00e9tails, la touche personnelle et la chaleur humaine authentique rendent l’exp\u00e9rience du client exceptionnelle. Il refl\u00e8te \u00e9galement l’h\u00e9ritage suisse de M\u00f6venpick, d\u00e9fini par un service intuitif, l’excellence culinaire et l’innovation.<\/p>\n

Faits et chiffres<\/h2>\n
\"Faits

Faits et chiffres M\u00f6venpick<\/p><\/div>\n

 <\/p>\n

Int\u00e9rieur et architecture des h\u00f4tels<\/h2>\n

Tous les h\u00f4tels M\u00f6venpick sont impr\u00e9gn\u00e9s du caract\u00e8re de leur environnement. L’architecture et la construction du b\u00e2timent ainsi que les int\u00e9rieurs des h\u00f4tels respirent l’atmosph\u00e8re locale. Il en va de m\u00eame pour le projet Fjord RED. L’h\u00f4tel Zaventem Airport se distingue des autres par son incarnation totale de la culture belge, \u00e0 l’int\u00e9rieur comme \u00e0 l’ext\u00e9rieur.<\/p>\n

Ainsi, le projet a \u00e9t\u00e9 dessin\u00e9 par un architecte belge en collaboration avec un architecte d’int\u00e9rieur belge. Les mat\u00e9riaux utilis\u00e9s sont \u00e9galement tous fabriqu\u00e9s en Belgique par des entreprises belges. M\u00eame toutes les technologies utilis\u00e9es dans le b\u00e2timent sont fabriqu\u00e9es sur le sol belge.<\/p>\n

\u00cates-vous en train de p\u00e9n\u00e9trer \u00e0 l’int\u00e9rieur ? Ensuite, vous verrez bient\u00f4t des photos des diff\u00e9rentes m\u00e9tropoles belges partout dans les couloirs et les espaces communs pour souligner la proximit\u00e9 avec la m\u00e9tropole bruxelloise.<\/p>\n

Le restaurant et le bar du dernier \u00e9tage parlent \u00e9galement avec l’accent local, avec des plats belges pr\u00e9par\u00e9s \u00e0 partir de produits locaux. Le petit-d\u00e9jeuner des clients de l’h\u00f4tel est \u00e9galement enti\u00e8rement produit localement. Le bar proposera, comment pourrait-il en \u00eatre autrement, un large \u00e9ventail de bi\u00e8res belges. Et pour tout, nous faisons appel \u00e0 des fournisseurs locaux et belges.<\/p>\n

M\u00eame le personnel sera enti\u00e8rement belge. En effet, aucun cadre international ne sera impliqu\u00e9, tout sera mis en \u0153uvre, dirig\u00e9 et g\u00e9r\u00e9 par des Belges.<\/p>\n

Avec cette vision, Fjord RED vise \u00e0 contribuer \u00e0 la croissance de l’\u00e9conomie locale \u00e0 partir de la valeur fondamentale de l’offre de biens immobiliers en tant que service. 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