{"id":2613,"date":"2023-11-08T10:46:44","date_gmt":"2023-11-08T10:46:44","guid":{"rendered":"https:\/\/fjordred.be\/koen-plusieurs-annees-dexperience-dans-lhotellerie\/"},"modified":"2024-01-23T09:59:04","modified_gmt":"2024-01-23T09:59:04","slug":"koen-plusieurs-annees-dexperience-dans-lhotellerie","status":"publish","type":"post","link":"https:\/\/fjordred.be\/fr\/koen-plusieurs-annees-dexperience-dans-lhotellerie\/","title":{"rendered":"Koen, plusieurs ann\u00e9es d’exp\u00e9rience dans l’h\u00f4tellerie"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\r\n\r\n

Rencontre avec Koen, des ann\u00e9es d’exp\u00e9rience dans l’exploitation de nouveaux h\u00f4tels<\/h2>\r\n\r\n

En 2018, Accor a acquis les h\u00f4tels M\u00f6venpick. Quelle \u00e9tait la motivation d’Accor \u00e0 cet \u00e9gard ?<\/h3>\r\n

M\u00f6venpick est d\u00e9j\u00e0 une marque particuli\u00e8rement forte au niveau international. R\u00e9put\u00e9s pour leur qualit\u00e9 suisse et leur efficacit\u00e9, ainsi que pour leur fiabilit\u00e9. Aujourd’hui, le r\u00e9seau M\u00f6venpick compte d\u00e9j\u00e0 plus de 80 h\u00f4tels et une quarantaine d’autres sont en pr\u00e9paration. M\u00f6venpick vient ainsi compl\u00e9ter les autres marques haut de gamme, telles que Pullman et Swiss\u00f4tel, qui font d\u00e9j\u00e0 partie du portefeuille d’Accor. En fait, M\u00f6venpick est \u00e9galement connu pour sa gamme de produits et de concepts de restauration et de caf\u00e9t\u00e9ria. Vous connaissez peut-\u00eatre les glaces, le chocolat et les vins M\u00f6venpick ? En d’autres termes, pour Accor, cette acquisition est un compl\u00e9ment pr\u00e9cieux \u00e0 son portefeuille de marques. L’ambition de Accor est donc de renforcer et de conduire le d\u00e9veloppement de M\u00f6venpick.<\/p>\r\n

En tant que voyageur, pourquoi s\u00e9journer dans un h\u00f4tel M\u00f6venpick ?<\/h3>\r\n

Les h\u00f4tels M\u00f6venpick sont des h\u00f4tels haut de gamme offrant un \u00ab\u00a0service complet\u00a0\u00bb. Ils sont r\u00e9put\u00e9s pour leur efficacit\u00e9 et leur fiabilit\u00e9. En outre, les h\u00f4tels proposent toujours une offre importante dans leur restaurant et leur bar. Pour ces raisons, j’y passerais la nuit.<\/p>\r\n

Comment avez-vous d\u00e9couvert M\u00f6venpick ?<\/h3>\r\n

J’ai d\u00e9couvert les h\u00f4tels M\u00f6venpick lors d’un s\u00e9jour \u00e0 Hambourg. C’\u00e9tait la premi\u00e8re fois que je s\u00e9journais dans un h\u00f4tel M\u00f6venpick. Cependant, je connaissais d\u00e9j\u00e0 le nom de M\u00f6venpick gr\u00e2ce \u00e0 leur chocolat. Plus tard, j’ai donc s\u00e9journ\u00e9 dans leur h\u00f4tel \u00e0 El Sokhna.<\/p>\r\n

Comment \u00e9valuez-vous l’avenir du march\u00e9 h\u00f4telier \u00e0 proximit\u00e9 de l’a\u00e9roport de Bruxelles ?<\/h3>\r\n

Le march\u00e9 de l’a\u00e9roport de Zaventem a connu une forte croissance ces derni\u00e8res ann\u00e9es, tant pour les passagers que pour le fret. Des transporteurs \u00e0 bas prix y op\u00e8rent \u00e9galement aujourd’hui, apportant une croissance significative. \u00c0 proximit\u00e9 de l’a\u00e9roport se trouvent \u00e9galement plusieurs parcs d’affaires abritant des entreprises nationales et internationales, ainsi que le nouveau si\u00e8ge de l’OTAN. Le principal segment de march\u00e9 est donc clairement celui des h\u00f4tes d’affaires, qu’ils soient individuels ou en groupe. En outre, une ligne de tramway directe sera construite entre l’a\u00e9roport et le centre-ville de Bruxelles dans les ann\u00e9es \u00e0 venir. La zone sera ainsi reli\u00e9e directement au centre-ville. Cela permettra d’accueillir des touristes pendant les week-ends.<\/p>\r\n

 <\/p>\r\n

\"Koen

Koen H, expert en op\u00e9rations h\u00f4teli\u00e8res.<\/p><\/div>\r\n

 <\/p>\r\n

Nous constatons une forte augmentation de la concurrence \u00e0 Zaventem ? Quel avantage concurrentiel voyez-vous pour le r\u00e9seau Accor dans cette r\u00e9gion ?<\/h3>\r\n

Il s’agit essentiellement de la m\u00eame r\u00e9ponse que pr\u00e9c\u00e9demment, combin\u00e9e au r\u00e9seau M\u00f6venpick, \u00e0 la reconnaissance de la marque Accor et \u00e0 sa force de distribution. Accor, leader du march\u00e9 en Belgique et en Europe, propose une gamme vari\u00e9e de marques. En outre, travailler avec ce groupe offre de nombreux autres avantages tels que le marketing, la force de vente internationale, l’approvisionnement, …<\/p>\r\n

Pourquoi le choix d’un segment haut de gamme \u00e0 Zaventem et non pas milieu de gamme ou \u00e9conomique ?<\/h3>\r\n

Si l’on examine l’offre h\u00f4teli\u00e8re actuelle dans la zone a\u00e9roportuaire, on constate une forte repr\u00e9sentation des h\u00f4tels de milieu de gamme et \u00e9conomiques. Par ailleurs, l’offre d’h\u00f4tels haut de gamme est assez limit\u00e9e. Seuls les h\u00f4tels Sheraton et Crowne Plaza font partie de ce segment. Avec M\u00f6venpick, nous \u00e9largissons encore l’offre dans le segment haut de gamme.<\/p>\r\n

Comment envisagez-vous la poursuite de l’expansion de la marque M\u00f6venpick ?<\/h3>\r\n

M\u00f6venpick s’efforce de d\u00e9velopper son r\u00e9seau. Tant au Benelux (avec notamment l’ouverture du M\u00f6venpick La Haye au 2e trimestre 2020) qu’en Europe et dans le monde, nous travaillons d’arrache-pied pour poursuivre la croissance de la marque.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_margin=\u00a0\u00bb16%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb 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